Rather, the strategies do not live up to their promise because organizations don’t do what it takes to effectively put them into practice. How do organizations go wrong? Often, there’s nothing inherently defective with the strategies. The past is littered with new strategies that were unveiled with much fanfare only to fall short of meeting expectations. And every year a large percentage of these strategies are doomed from day one. Every year, many companies convene their sharpest thinkers to develop strategies to enter new markets, capture greater market share, become more profitable, or otherwise improve some aspect of the business.
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